Email marketing demystified
What is an email marketing campaign? How difficult is it to start one? Do I need special skills to use email marketing tools? die Schwedin is here to help.
Email marketing campaigns are a great method to target your communication: send bespoke information as people click the links that appeal to them; or send people information about products similar to their recent purchase history. The superpower of an email marketing campaign is its direct approach and relevant content, which means you can get close to your customer.
Simple email marketing tools can help you quickly and professionally lay out and manage your information to get it to the right people. And you can do it without paid advertising in your email marketing campaigns so you don’t flood your customers’ social media feeds - or hurt your digital wallet.
What’s your goal?
The objectives of an email marketing campaign are fundamentally the same as any other marketing activity. You perhaps want to:
- Improve the return on investment (ROI)
- Increase subscriber loyalty
- Increase sales
- Increase engagement with your target audience
- Increase the number of visitors to your website.
Most email marketing tools include analysis and reporting tools which allow you to draw conclusions about your contacts via metadata as well as help you keep your address database in order. Most tools also make it easy to create and manage segments of your audience. Remember: the more you know about your audience, the more needs- and target-oriented your content can be.
Do you want to automate your user journey?
Exciting and useful: Newsletters allow you to automate parts of your marketing and create individual user journeys. For example, Die Schwedin developed an automated newsletter for an orthodontist. Interested parents received information about children’s orthodontics and dental health at regular intervals, depending on the age of their child. parents were also reminded of important dates, such as the final opportunity to take out dental insurance for their child).
Another example is an email automation we set up for a healthcare association. Each new member can receive an email three and six months after joining, the first with a feedback survey and the second with more information about their membership.
Or here is a further example selling beauty products. Let’s say a customer browses your website and signs up to your mailing list, but does not purchase anything. You can set up an automation to contact these customers if they browse products but do not proceed to the check out. Rather than an abandoned cart reminder, you might direct them to a YouTube video about a skin care ritual highlighting the benefits of one of your products.
Sounds easy?
Setting up simple email marketing campaigns should be relatively straightforward. We are always here to support you through the process, as well as share lots of handy tips and tricks we have picked up along the way.
We have experience with many tools including Mailchimp, Klaviyo, HubSpot and others. Looking for an e-marketing tool list? We recommend the hubspot.de overview.
Still a little uncertain?
We hear you - it can be overwhelming when you first start. Drop us an email or call Barbara on 079 758 96 20, so we can support you to get email marketing faster!
