Die Schwedin. is breaking new ground!
Barbara Schwede and Maura Hannon have merged their agencies, Die Schwedin. and Karnarn, as of July 1, 2023. Clients can now expect even more bundled know-how, creativity and successful strategies.
Barbara and Maura have known each other and worked together for nearly a decade, and many Die Schwedin clients also know Maura through many years of collaboration.
Since July 1, Maura is now co-owner and co-manager of Die Schwedin. Together with Barbara, who says: "We are delighted to bring more value to our clients with an expanded skillbase, innovation and an expanded portfolio. The merger is a big win for all of us!".
Bundled experience
Barbara and Maura both live in Biel, are both communication professionals and successful founders.
For over 20 years, Barbara has been shaping Switzerland's digital communications, especially the way companies engage with their target audiences. Over the years, she has guided numerous large Swiss companies and SMEs in strategic, digital and communication goal achievement, as well as taught hundreds of marketing professionals in social media courses at various Swiss-German universities.
Maura brings her extensive expertise to the executive team at Die Schwedin. and strengthens the team with her expertise around the successful strategic positioning of companies, CEOs and researchers using thought leadership. She also leads various communication and writing workshops at Swiss universities and advises start-ups on "research to market".
Ideal complement
Their wealth of experience is a successful mix, says Maura: "We know each other well, we know that our visions and our work culture are a perfect match and that our experiences complement each other."
In addition to her extensive communications experience, Maura also brings a great expertise from the financial sector. Accordingly, she will be responsible for business development and finance at Die Schwedin. in addition to English-language projects in the future.
Barbara will continue to look after the areas of customer consulting, sales and HR, and together with Maura will sharpen the strategic direction of the company.
