With pros and cons
Thanks to artificial intelligence, we now have powerful tools that take copywriting to a new level. Here's a quick summary of some popular AI tools I looked into and how they can be used to improve your writing:
| AI Tools | Advantages | Disadvantages | Costs |
Bing Chat | * Easy to use | * Requires additional rewriting and fact checking | * Free |
Perplexity AI | * Good free version | * Requires additional rewriting and fact checking | * Free |
Notion | * Good free version | * Needs some training | * Free basic |
QuillBot | * Easy to use | * Requires additional rewriting and fact checking | * Free basic |
Nichesss | * Helps in brainstorming without having to enter structured commands from the start | * Need to get used to interface | * Free basic |
ChatGPT | * Easy to use | * Great prompt writing for better results requires practice and background knowledge | * Free basic |
Neuroflash | * Easy to use | * Need to use a lot to get value for investment | * Free basic |
Copy AI | * Process optimisation thanks to structured commands | * Can be confusing as there are too many tool options | * Free basic |
Jasper AI | * Easy to use | * Need to use a lot to get value for investment | * Paid Version only: ab $39 per/month |
Moonbeam | * Suggests images to match text | * Need to use a lot to get value for investment | * Paid Version only: $49 per/month |
The wide choice of text-based AI tools means it is important to ask yourself first what the tool will be used for to choose the correct one. While the paid versions offer several advantages, they are not cheap! My advice would be to test out the trial and the free versions first to get an idea of the effort and benefits before signing on. And keep in mind, each platform is in the end just a tool, they cannot replace human inputs such as emotion, empathy and original thought.
My favourite tools: I like working with ChatGPT when I want to optimise, structure or add to existing texts. Also, as I often write that way too often, it helps me to summarise and structure content better. Notion helps me combine writing with a structured filing system and I wouldn't want to do without it! With notion, I can collect and edit my thoughts, content and projects in one tool.
